The beauty products we own use up resources every step of the way. It starts with extracting the raw ingredients, then making the packaging, and it also includes the carbon footprint of shipping.

As brands and TikTokers try and compete to be the next big viral sensation, are they forgetting that the environment is suffering under the sheer volume of beauty products?

We shouldn't shame beauty lovers, nor would it be right to place the blame entirely on TikTok users or those who buy into beauty trends. Consumerism is a problem for the environment, but it's not the consumer's fault.